The popular Adobe Photoshop Elements 10 and Premiere Elements 10 photo and video editing apps for consumers showed up in the Mac App Store this week for $79.99 each. That’s the going upgrade retail price for each app when purchased individually either at stores or from Adobe. However, if you buy them both in the App Store it will cost you $10 more than the going rate for the bundled versions, which you can get for $150. They also show up on sale for less if you’re patient and look around. The apps offer a consumer-centric version of each app at a greatly reduced cost compared to the professional versions of Photoshop and Premiere. While the interface looks a little different, you actually get a lot of the great pro features in these reduced cost versions. Some of the include the following.

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The popular Adobe Photoshop Elements 10 and Premiere Elements 10 photo and video editing apps for consumers showed up in the Mac App Store this week for $79.99 each. That’s the going upgrade retail price for each app when purchased individually either at stores or from Adobe.

• Paint up to 100 effects onto specific parts of an image • Facebook tagging • Automatically find photos with specific elements like your dog or car • Crop guides helps you compose shots • Library management will find duplicate or near duplicate shots (for when you fired off three strait shots in burst mode of the same thing) • New templates for printed projects • Upload to YouTube from organizer of videos shot on your camera I’ve been a long time user of Photoshop and like having it in the app store for one reason. You can bypass the limitation of installing the app on only two machines. I have two MacBooks and recently added a Mac Mini for my church office. I put the full version of Photshop on the Mini and the MacBook Pro and use Elements on my Air, saving me either a couple hundred dollars for another license for the academic version of Photoshop (my wife teaches school), or having to run a cracked version of Photoshop on the third computer which usually opens you to threats of potentially unsafe software snuck into the crack.

Adobe Premiere Elements 10 doesn’t excite me as much as Photoshop, since I prefer iMovie on the Mac. However, if you do like Premiere it too has some including the following: • Create interesting video slide shows with photos adding pan/zoom effects and music automatically • Better color correction/enhancement • HD quality on standard DVDs • Facebook and YouTube sharing instantly on import • Organizer finds photos faster based on objects and better tagging • Export AVCHD video • New templates • Smartsound on Mac only for more advanced sound editing is in Mac App Store for $79.99 and also for $79.99.

Adobe today released new versions of Photoshop Elements and Premiere Elements, its lower-cost photo and video editing software aimed at consumers. In this year's update, both Photoshop Elements 14 and Premiere Elements 14 have gained several new features and refinements to existing tools, making it easier than ever to use Adobe's software for improving photos and videos.